The job of an SEO, or ‘search engine optimizer,’ is one which is increasingly becoming more important as businesses strive to achieve higher rankings on search sites such as Google and Bing. More of the world is depending on these search engines, and it is becoming vital that a company can be found via this source.
So what exactly does the job of an SEO entail? The lines of definition are a bit blurry in this aspect. Obviously, the broad definition is to increase rankings for business. But what about the how what, where, etc.? What defines what an SEO will do for you as a company? One big step, probably the biggest, towards answering these questions is to identify what your goals are for marketing your business. Will it be a broad goal, such as attracting people searching for the best coffeehouse in your city? Or will it be something more particular, such as searching for a specialty product?
Once you have the answer to this question, you can more directly tailor what an SEO will entail. Define what you are trying to rank for ‘ do you want to rank higher in a particular product you carry, or would you prefer to rank higher on a broader spectrum? The overall goal is to attract customers, so figure out what and who you are trying to attract, and for what reasons, before moving on.
There are also choices as to what specific search engines or outlets you are aiming for. For example, of course, there is Bing and Google. But there are also other avenues depending on what you‘re offering to customers. Do you have an app for a smartphone, meaning you need to do SEO on app stores?
In addition to these goals, you might also want to attract the attention of publications, reporters or other promotional opportunities. If they choose to promote your product, then that could substantially increase your attraction to customers. So it‘s not always necessary to focus on customer attraction first and foremost. It depends on what you are shooting for.
For broader range search campaigns, such as cars, recipes, etc., the process is more blatantly about increasing overall search rankings. It all comes down to what you need specifically for your business. The goals of an SEO are completely customized for each different business, product, search engine, etc.
Ultimately, the job definition of an SEO is that there isn‘t a set definition. If the task at hand includes loading speed, web development, and software creation, then a good SEO will do this as well to attain the goals the client wishes to achieve. If it involves bringing in other people who can better handle these specific tasks, then do it. Make that part of the SEO‘s job description as well. The definition lines are blurry, but they should be. They should be nonexistent. The ultimate goal of an SEO is to accomplish the goals their clients set for them.